Genesis Launches Battery-Powered Simplicity Phono Stage
Arguably best known for their speakers, Genesis Advanced Technologies also design and sell a turntable, cables, power amplifiers, and phono stages. Their latest design, the Simplicity edition, is based on trickle-down technology from their more up market Platinum and Gold editions. Here are more details, from Genesis’ press release:
“I originally designed this for my buddy, Mat Weisfeld at the American turntable company, VPI Industries,” said Gary Leonard Koh, Chief Designer and CEO of Genesis Advanced Technologies. “However, at the behest of my dealers and distributors who are not VPI dealers, I was persuaded to build a Genesis version. It is a good time to launch this as my Premium Platinum just won an award, but at $23,000, it is not really affordable.”
The Simplicity Phono is based on the basic circuitry of the Premium Platinum Phono which recently received the Enjoy The Music.com Blue Note Award 2025. The Gold Phono that originally implemented the phono preamplifier topology developed by Gary was awarded the 6moons Blue Moon Award in 2017. The Simplicity Phono is the embodiment of the tried and proven principles and technologies from those two high-end models but brought down to a more easily affordable price-point using batteries instead of a complex and expensive power supply.
“The beauty of Gary’s design is that even a novice to record playback can have state-of-the-art reproduction,” Carolyn Koh, Vice President and COO said. “They won’t have to fiddle with complicated settings that can be really hard to understand. And the problem is that you never know whether you have the correct parameters set. I just want to cue-down and enjoy the music.”
“With the Simplicity, just insert 20 batteries, plug it in, and start enjoying the music,” agreed Gary, “The Platinum is better, but a whole lot more money. The Platinum is in the systems of many of my Genesis owners, but I needed something for new entrants to the Genesis family through the 7-Series.”
The Genesis Simplicity Phono retails for $7,500 USD and is available from Genesis dealers and distributors around the world. More information is be available at www.genesisloudspeakers.com.
About Genesis Advanced Technologies
Genesis Advanced Technologies is a leading developer of high-end luxury loudspeaker and amplifier systems with a commitment to absolute fidelity™ in product, service and performance. Genesis develops loudspeaker systems, amplifiers, and accessories for music lovers worldwide.